Plastic Free is a warmly personal narrative by the founder of Plastic Free July, a sustainability initiative which began less than ten years ago, almost by accident, in Perth.
Prince-Ruiz was working at the time as a community educator in waste management so she was well equipped to support the programme when it unexpectedly took off – and that was all it needed.
Her emphasis was always on community, on shared learning, and on doing what’s possible right now rather than aiming higher and missing the goal. It made Plastic Free July an achievable and therefore engaging challenge, which then became a gateway to engagement with other sustainability issues – avoiding other single-use products, reducing food waste, joining food co-ops, and so on.
Continue reading “The story of Plastic Free July”